Users are at the bottom of the funnel and ready to purchase your product of service.
E.g: On-Page SEO Services
Users are looking for educational type of content that satisfies this type of intent.
E.g: What is ON Page SEO
Reviews / Comparison
Users are trying to figure out what product of service are the best fit for their business the best.E.g: Ahrefs vs Semrush
Branded / Navigational
Users already know the brand and are looking for specific information about the brand.E.g: SEO Atlantic Contact / Digital Marketing Team
You might be able to rank for a keyword but you have to decide, is it actually worth the time and the investment to rank for it. Will it produce a result that you want for your business?
You always want to target the most transactional keywords in your industry first, because those are the ones that drive the sales and leads. After you tackle those than you can go for an Informational type of keywords. Informational content can convert as well as transactional ones if certain criteria are met:
Objectives: Bring back the users to your website when you create new content and drive more conversions
Adding value is the most important thing when creating new content. Before creating your own content it's recommended to analyse what is actually ranking in the Top 10, take notes and make it even better. There are several things you should look at: Media, Text, Readability
- Sized appropriately
- Alt text tags and compression
- Descriptive file names
- Semantic Relevant Keywords
- Keyword Ratio
- Average Top 10 Pages Word Count
- Structured and easy to scan content
- Descriptive headings
- Bullet points and numbered lists
Content CreationCreating OnPage SEO content for search engines is not the way to go, instead, focusing on helping the user will get you far. Creating a process or a checklist before starting to write a piece of content is instrumental and helps you scale much faster. When creating content these are some of the things you need to keep in mind:
- Do you already have a page ranking somewhere for that keyword?
- Keyword in Title tags, H1 tags and first paragraph
- URL structure
- Semantic SEO
- Keywords variations and synonyms
- Meta Descritions to improve CTR
- Internal Linking between relevant web pages
- Keyword density too aggressive (keyword stuffing)
Providing the user a great experience and a fast loading page is always a plus when it comes to ranking in Google. In fact, there is an algorithm called RankBrain that analyzes user behavior signals to determine their satisfaction ( Dwell Time, Bounce rate, CTR, Pogo-Sticking ). Based on your score, your page can either go up in rankings or down.
- Your page-load is less than 3 seconds?
- Is it mobile-friendly and responsive?
- Does your page have aggressive interstitials or ad placements?
Schema.org / Featured Snippet
A great way to improve your CTR and your RankBrain signals are Schema.org markups. Based on your content type, you can enhance your articles or landing pages with different types of schema.
By optimising your content to satisfy the user intent you can get the Featured Snippet which is the most highlighted place in Google SERPs.