What are white hat SEO techniques

White hate techniques refer to the correct way to rank in Google by following the documentation provided by Google Webmaster Guidelines and optimizing your website for different areas including:

  • Google Quality Raters
  • Accessibility
  • Mobile friendly
  • Website Structure
  • Technical aspects

Black hat techniques break all the rules and try to manipulate the search results with the help of softwares, link schemes, private blog networks, expired domains, cloaking, keyword stuffing and more. These are usually used for short term gains by marketers because algorithms like Panda, Penguin, and Rankbrain act very quickly and penalizes them.