How to do SEO for a Wordpress website

SEO is no different regardless of the platform or CMS that is used on the website in question. It is possible that some platforms require a higher level of work and technical knowledge for proper optimization, but the same rules and principles apply in most cases:

It is true that WordPress is one of the most used CMS in the world due to the possibility of creating amazing websites without any programming experience.

Wordpress also comes with a bunch of SEO optimized templates (lightweight, fast loading, clean) and plugins that can help with search engine optimization.

For example, some of the most popular plugins are:

All in One SEO Pack - Which helps with the following:

setting the metadata ( Title, Descriptions )
XML, RSS Sitemap
Google AMP support
Markup schema.org
Setting canonical links
Editing robots.txt And more

Yoast SEO - The direct competitor of All In One SEO can help with the following:

Redirecting URLs
Local optimization
Optimization for Google News publishers
WooCommerce optimization

And the Premium version includes much more.

WP Super Cache - directly responsible for caching the website with a super user-friendly interface.

Smush - The perfect plugin to increase the speed of the website, it helps with the following:

compressing images and reducing their size
JS, HTML, and CSS minimization
lazy loading images

Our SEO team in Manchester has a complete experience with optimizing WordPress websites on google.