How to do SEO for a Wordpress website
SEO is no different regardless of the platform or CMS that is used on the website in question. It is possible that some platforms require a higher level of work and technical knowledge for proper optimization, but the same rules and principles apply in most cases:
It is true that WordPress is one of the most used CMS in the world due to the possibility of creating amazing websites without any programming experience.
Wordpress also comes with a bunch of SEO optimized templates (lightweight, fast loading, clean) and plugins that can help with search engine optimization.
For example, some of the most popular plugins are:
All in One SEO Pack - Which helps with the following:
- setting the metadata ( Title, Descriptions )
- XML, RSS Sitemap
- Google AMP support
- Markup schema.org
- Setting canonical links
- Editing robots.txt And more
Yoast SEO - The direct competitor of All In One SEO can help with the following:
- Redirecting URLs
- Local optimization
- Optimization for Google News publishers
- WooCommerce optimization
And the Premium version includes much more.
WP Super Cache - directly responsible for caching the website with a super user-friendly interface.
Smush - The perfect plugin to increase the speed of the website, it helps with the following:
- compressing images and reducing their size
- JS, HTML, and CSS minimization
- lazy loading images
Our SEO team in Manchester has a complete experience with optimizing WordPress websites on google.